Augmented Reality

Verses In Motion eBook  AR Demo by @ApparmoAR

(Introduction by @LauraLME Founder of @VersesInMotion

This is Apparmo’s definition of AR as literally taken off their website:

​”Augmented Reality is the merging of real-time, real life images with digital content (like a video clip or 3D animation) usually experienced via a smart device camera using a mobile app like Apparmo’s Yo2mo Window & our new product soon-to-be-launched KlipAR.” 

If you’re a visual artist, photographer, writer, author, poet, (indie or not) publisher you will notice the similarities and/or metaphors that can be generated by such a description.

As an author (writer/poet), art lover and media passionate individual myself, I see the poetic side of AR and at the same time its amazing impact as a unique marketing tool.

Imagine the creative process of an artist, often starting from real life images-experiences, developing in a turmoil of heart and soul waves, mixed with dreamy influences, colours, shapes and “3D” emotions… Picture that moment in time, when immersed in creation, we feel that complete sense of achievement. That inspiration/idea comes to life and becomes an eternal “link” with our artistic vibes, culminating in the moment we share our creation with the world!

That’s how I felt when I saw this video for the first time, my eBook cover becoming a video trailer, connecting to my website, my Amazon page, my poems! Every aspect of my marketing efforts as an indie poet/publisher/author concentrated in one App, taking life with music (PoeticBeatz track “Riflessi”) and images (Photography by Anna Simi).

 Learn more about AR 

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